Nintendo DS game pulled from shops in UK for offensive content

Apparently it is not only high-profile console games like Manhunt 2 that are capable of provoking public outrage in Britain. A new brain-training game called MindQuiz was recently pulled from store shelves because it was found to contain a derogatory term. Once the company became aware of the offensive language following a public outcry, they decided to pull the game from shelves voluntarily. A back-pedalling spokesperson had this to say about the whole debacle:

“As soon as we were made aware of the issue we stopped distribution of the product and are now working with retailers to pull the game off the market. The game was developed in Japan, and we unfortunately did not pick up on the offending word in our quality assurance. We are currently working with the developer to find a way to rectify the issue.”

We are not sure if this excuse holds any water, since the offending language was in English, not in Japanese (suggesting that the localization team was actually at fault). Sadly, the word was first discovered in the game by a mother who was recovering in the hospital after giving birth to a disabled child. The BBC is not reporting what the word was, since it is, well, derogatory.